We are an Atlanta-based lifestyle fashion brand built on purpose. We’ve taken a contemporary approach toward history, tradition, and style — and refined it for our community.
We intend to curate spaces where authenticity and creativity can thrive, encouraging community growth, personal expression, and resources. We are the intersection of art, community, and culture. Here, we value and encourage opportunities to bring clothing and music from Atlanta to your space. Carefully curating a showroom experience that introduces you to a unique arrangement of goods, sounds, and events. We are both Atlanta and a neighbor to the world. Come with us as we introduce you to new sounds and art and welcome you to our community.
Our brand.
Resurgens.
This was OIA’s first submission for the new Atlanta city flag in 2016 — The Resurgens.
We chose two large sides representing the two counties that make Atlanta — Fulton and DeKalb. The stripe is slanted vertically, adopting the upward orientation for Resurgens (Latin for “rising again”), which inspires this flag’s name.
The Red represents Atlanta’s Great Fire of 1917. It also honors those killed in Atlanta’s race riots and the city’s subsequent role in America’s Civil Rights Movement.
The Blue represents the Chattahoochee River. It symbolizes this great city’s cleanliness, strength, dependability, and coolness.
The Yellow represents the building of the Western Atlantic Railroad, which gave rise to the land we know as Atlanta today. It was a primary conduit responsible for Atlanta's growth and development. It represents happiness, optimism, enlightenment, creativity, and sunshine.
Our founder.
Only In Atlanta® was founded in 2014 by Derrick W. Rivers. He is a creative director and marketing executive with a knack for storytelling — weaving culture, community, commerce, and creativity into his work and ideas.
